[jfman]

That’s an absolutely eye-watering amount for a lot of general entertainment content compared with the previous position only a decade ago, even adjusted for the high levels of inflation this country has endured in the early 2020s.

Everyone knows sports is what has kept gravy train going for Sky where the high value customers are. This is reflected in the value of the rights compared to the pennies per month per subscriber Sky and Virgin were paying third parties for general entertainment. They’ve either called it wrong since the very inception of pay-television or some of these content providers are in for a rude awakening.