Thread: The future of television
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Old 25-08-2024, 00:28   #1041
1andrew1
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Re: The future of television
Quote:
Originally Posted by OLD BOY View Post
https://www.digitaltveurope.com/long...k/#close-modal

[EXTRACT]
Omdia has seen two key trends that shaped cross-platform viewing time in 2022: a decline in linear viewing and the ascendance of nonlinear platforms such as online long form and social media video viewing. Despite these overarching themes, the state of play between certain markets remains resolutely different. Traditional linear TV viewing, for example, remains the dominant form of viewing in Australia and across most of Europe, including France, Germany, Italy, and Spain. Omdia believes those markets are set to remain that way for several years.

However, in the US, UK, Sweden, and the Netherlands, linear has fallen below the 50% share threshold, with nonlinear viewing now the dominant viewing method.
I'm guessing that the higher traditional linear viewing in some Europe countries could lead those countries to advocate for DTT frequencies not being switched off anytime soon.
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