Thread: The future of television
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Old 23-08-2024, 18:02   #1017
OLD BOY
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Re: The future of television
Quote:
Originally Posted by jfman View Post
It’s funny how the answer is on the tip of your tongue but you can’t bring yourself to say it. It’s the same thing that will give linear, and broadcast, television a far longer lifespan than you propose. They are responding to consumer demand and able to accommodate both.
I really don’t understand your attitude to the takeover of the streamers. Your characterisation of what I think is far from the truth. Viewers are being encouraged to move to the streamers rather than relying on the ‘linear’ channels, as you are now happy to call them. (Took a while, but we got there in the end).

The streamers are doing rather well, all things considered and are now looking for more ways to attract subscribers. The free or low-cost advertising options offered will go along way to increasing the yield from subscribers, although yes, they will be non—skippable commercials. This will ensure that advertisers know that by advertising on the streamers, the audience will have to watch them (unless viewers use the time to go to the loo or make a cuppa!). Quite an advantage over ‘linear’ (I’m still getting used to using that word - much less convoluted than referring to ‘conventional broadcast TV channels’!).

Welcome to 2024!

https://hardmanandco.com/streamed-content-takes-over/
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