|
Re: The future of television
https://www.forbes.com/sites/bradadg...ing-heres-why/
Quote:
The Future Of Television Is Broadcast & Streaming: Here’s Why…
… According to a CivicScience survey, in-home traditional or digital antennas are the fastest growing method viewers are using to watch television today. Presently, 30% of U.S. adults use an antenna, which enables U.S. households to receive over-the-air transmitted by local stations at no cost. The survey found that 17% of households say they use their antenna “often”. Usage is more prevalent with millennials (age 25-to-44). In addition, since 2009 when digital transmissions replaced analog, broadcast stations groups have launched dozens of over-the-air digital multicast networks (a.k.a. “diginets”) that can be accessed via digital antennas. A high-quality digital antenna can cost less than $100…
…Industry analyst Bill Harvey believes that the impending death of linear TV has been greatly exaggerated, and points out that many of the highest rated streaming shows first appeared on broadcast or cable. He quotes a Nielsen Gauge article which says “The 6 billion minutes Young Sheldon garnered in May 2024 were split almost exactly in half between traditional linear channels and streaming. Its success on linear TV fed its success on streaming platforms, and vice versa. This is the way in which the programmers who stay ahead of the puck will rebuild an even stronger television business by coordinating all of the delivery paths,”
Harvey adds, “Streaming is not competing with linear; it’s extending the reach of linear…
|
__________________
Thank you for calling the Abyss.
If you have called to scream, please press 1 to be transferred to the Void, or press 2 to begin your stare.
If my post is in bold and this colour, it's a Moderator Request.
|