[Stephen]

Swearing or using cuss words in this modern age doesn't really bother many people you hear them pretty much everyday, sometimes as friendly banter, especially here in Scotland.

It's not about making something look cool, it's more about conveying strong emotions much of the time rather than just using them for the hell of it. I mean I love some hip hop and rap and you'll certainly hear a lot of it there. Some using it to comedic effect.

Same for use in movies or on TV. Don't look up Dawn French's recent book title if you are offended by swear words lol. British comedienne and when on daytime TV they couldn't actually say the title of it but it is funny.