Quote:
Originally Posted by Legendkiller2k
Virgin media never learn from their past mistakes.
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What are they supposed to do?
Discovery as a content provider want to extract top dollar and are charging Sky customers £25 a month. Wholesaling it to Virgin at any price undermines their own model.
The rationale why Setanta, ESPN and BT at first were keen to wholesale because they’d fledgeling models. Fixed, guaranteed income was helpful.