[epsilon]

In fairness, it all seems very speculative with unnamed sources and, what could be, 2+2=5 assumptions. I'm not sure how much sense it makes as a strategy for a streaming business although I can see how it would make things easier for ad sales agencies. Freevee is an AVOD / FAST channel service. All that bringing ads to Prime Video has done is to increase the price of an SVOD service. Offering an ad-supported option to mitigate the price increase, albeit with a reduction in service quality.