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Re: Streaming services news, offers and general chit chat
The reported strategy
Quote:
But when Amazon introduced advertising to Prime Video in January, the decision threw the fate of Freevee into question. With both services already sharing certain titles, Amazon is essentially hosting a similar slate of ad-supported programming on two separate apps.
This redundancy, combined with several other factors, compelled Amazon to wind down Freevee, according to three people familiar with the matter.
The decision could let Prime Video market itself more clearly as a three-tiered service, with Freevee rebranded as its free, ad-supported version, an ad-supported subscription product and an ad-free premium tier with new perks still to come, according to two people familiar with the strategy.
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https://www.adweek.com/convergent-tv...unset-freevee/
Last edited by TimeLord2018; 21-02-2024 at 16:45.
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