[Itshim]

Originally Posted by Chris

That cuts both ways. Your ability to sell your content is dented if potential distributors start to doubt you’ll actually deliver what you say you will.

It’s also unlikely ITV would just accept an initial offer, because the producer’s interest is in minimising its financial exposure whilst the distributor’s interest is in talking up how much it could have made by selling the rights on. Sure, it might not get to court, but it would result in lawyers. Lots of lawyers. Much simpler for the producer to negotiate a delay releasing the rights to ITV rather than actually trying to withdraw them.

Total agree