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**Chris** · 12-12-2023, 12:30

My guess is that they will make a long term assumption that a 5% increase will, most years, yield them an above-inflation uplift. That amounts to 50p per £10 monthly payment, so after year one on a £30/month contract they would have to say the price was going up by £1.50, so £31.50 in year 2. After that if they stick with the percentage they would be lifting it by £1.60 (rounded up) to £33.10. For ease of marketing they might just say £1.50 a year.

12-12-2023, 12:30	#64
Chris Trollsplatter Join Date: Jun 2003 Location: North of Watford Services: Humane elimination of all common Internet pests Posts: 38,192	Re: Virgin Media price rises break the law My guess is that they will make a long term assumption that a 5% increase will, most years, yield them an above-inflation uplift. That amounts to 50p per £10 monthly payment, so after year one on a £30/month contract they would have to say the price was going up by £1.50, so £31.50 in year 2. After that if they stick with the percentage they would be lifting it by £1.60 (rounded up) to £33.10. For ease of marketing they might just say £1.50 a year.