UKTV Channels will rebrand in Summer 2024, the move will see its current streaming service UKTV Play transition to U and UKTV's family of free-to-air channels will become U&Dave, U&DRAMA, U&YESTERDAY and U&W.
UKTV's pay channels Alibi, Gold and Eden will transition to U&alibi, U&GOLD, U&eden at a later date, uniting the full network under the U brand.
https://rxtvinfo.com/2023/uktv-freev...ls-to-rebrand/