Quote:
Originally Posted by RichardCoulter
I doubt we'll get those +1 channels that are on Sky.
+1's are primarily used as a way to squeeze a bit more ad revenue out of advertisers, however, because Virgin is the most expensive platform to broadcast on and because many use VOD instead these days, it wouldn't be profitable to add timeshifts for the more niche channels.
|
On the other hand the +1's and fast channels make the program guide look fuller which may encourage new subscribers.