[jfman]

The league are obviously running out of ideas in how to monetise the product short of selling every game, sticking a sizeable number of games in each package is clearly trying to avoid the scenario where Setanta left the market due to falling below the “one game a week” threshold considered necessary for a regular subscription.

But… if Sky take three (including the top games), TNT and DAZN one each of substantially weaker games essentially DAZN would cannibalise TNT’s customer base reducing the value of their rights.

It’s not clear (from what I’ve read anyway) how these extra games on a Sunday (teams playing in Europe on a Thursday) will work. Will they be packaged so one broadcaster shows two or three games at once? Or will it be staggered. I’d imagine staggered but I doubt the average fan has the appetite for 4 or 5 games in different time slots when Sky have the cream of the crop anyway.

It’s also a gamble to assume DAZN aren’t looking for a buyer or investor who might take a different view.