Re: ESPN, BT, Euro, Premier and Sky Sports news
It’s mad that with all the streaming hyperbole over the years they are really looking at selling 30% more games for flatlining revenue. In the current climate that’s a massive real terms decrease regardless of how their PR teams (and favourable journalists) present it.
I think it adds weight to my view that the league were afraid of the auction shelved due to Covid due to massive uncertainty of anyone joining the auction and Sky correctly identifying the falling value of the product.
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