YouTube launches Primetime Channels in the UK
10 October 2023
YouTube Primetime integrates premium subscription services including Paramount+, so you no longer need to leave the YouTube app.
Primetime Channels launch partners include Paramount+, Hayu and Crime+Investigation Play. DAZN coming soon.
Subscribers will be able to sign up to services through YouTube.
UK becomes third country in the world to get access to Primetime Channels
Users in the UK will be able to pay and watch premium services through YouTube from 17:00 today, 10th October.
At launch, YouTube UK users will be able to access streaming services including Paramount+, Lionsgate+, Hayu, History Play and Crime & Investigation Play. Services from sports streamer DAZN will be launching shortly on the platform.
Why is YouTube integrating other streaming services on its platform?
According to a study by Nielsen, 65% of YouTube viewers in the UK discover TV content through the YouTube recommendation engine. 49% of YouTube viewers in the UK who watch content related to streaming services said that the platform made them want to continue using a paid service. Until now, viewers who had discovered content from a programme shown on a subscription service had to leave YouTube and access a different app to watch.
https://rxtvinfo.com/2023/youtube-la...els-in-the-uk/