Thread: General Coming Soon to Virgin TV (2023)
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Old 24-09-2023, 22:43   #962
1andrew1
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Re: Coming Soon to Virgin TV (2023)
Quote:
Originally Posted by OLD BOY View Post
I see your argument, cheeky; if you rely on Freeview, it’s comparatively expensive. This is why I hope that by the time everyone goes to IPTV, most if not all streamers provide a free-with-ads version.
I don't think a switch from aerial to broadband delivery will change the fundamentals.

It's down to economics. If there is additional profit to be made by having an ad-funded version then they will provide it.

However, 100% ad-funded channels don't have the income of subscription channels (or subscription and advertising channels) and therefore don't have the spending power that subscription channels do. That's why the Premier League is on subscription channels and not ITV or Channel 5.

Offering an advertising-only subscription option has the strong potential to cannibalise subscription income which might be attractive for lower-level streamers like Netflix but less so for premium streamers like Now Sky Movies and Disney +.
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