Quote:
Originally Posted by Mr K
The package names are daft. What was wrong M, L, XL ? Who falls for all this 'volt', 'ultimate' and 'mega' cobblers?
Isn't very 'mega' if you're a sports fan! All marketing designed to extract as much cash out out of the punters as possible.
|
If you're going to change the offer then you need a new name. Once you've done small, medium and large and bronze, silver and gold then you have to get creative! Aim is to keep your current customers but get more from future ones. You can't do that with the same name.