[1andrew1]

Study is about the US but what happens in the US may well come or apply here!

Streaming services now cost more than cable TV

Netflix and Disney Plus subscriptions have risen in price by more than 50 per cent over the last year

The combined cost of popular streaming services like Netflix and Disney Plus is now more expensive than traditional cable television, according to new analysis.

Recent price rises to all of the main streaming platforms for ad-free subscriptions have pushed the cost above the average cable TV package of $83 per month for the first time.

Calculations by the Financial Times found that a bundle of the top US streaming services – including Disney+, Hulu, Netflix and Peacock – rose in price from $73 to $87 over the last year.

“From a business point of view, streaming was going to have to move in this way – the price point was going to have to go up,” David Rogers, a professor at Columbia Business School and expert in digital business, told the FT.

“This was accelerated by the fact that we no longer have cheap debt to flood the market with streaming content.”

https://www.independent.co.uk/tech/n...-b2394050.html