[Phunkenstein]

I think the saturated market doesn’t help AMC if they go OTT… there’s a nice bench of shows there to build a modest SVOD service in the Lionsgate Plus mould but even if you pull in some of the Shudder & Acorn stuff into a theoretical AMC Plus service I still don’t know if it’s really enough to truly cut through in the U.K. market? Couldn’t say to be honest!

If they keep it cheap and perhaps like in Spain opt to have others carry it on their backends, it may be viable? (But given how often L+ seem to have promo deals across Prime and their own app it does beg the question how are they really doing!)

Maybe this may ignite the furore of the anti linear brigade but part of me thinks they should side-step the normal D2C approach and instead re-launch the linear channel (much bolstered however) with a strong VOD component and get it onto Sky, Now and Virgin instead… doesn’t stop you launching a Prime/Apple channel either but that way you get some marketing muscle behind you, a bit of financial certainty and a couple of partners who’ll benefit from a regular cadence of premium programming on their platforms?

Whatever they do, whether it’s D2C, linear, slate deals or selling shows the old fashioned way they have options so curious to see what they opt to do.