Quote:
Originally Posted by Hugh
Does your prediction about streaming include the streaming format mix - what mixture of linear/on-demand do you foresee?
50/50 (OD/linear). 75/25 (OD/linear), or ??/??
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I think it is most likely that all the channels that each broadcaster owns will morph under the one banner - BBC, ITV, etc and all on demand. That would be the most straight forward thing for them to do and I have said so all along since 2015.
I don’t discount that they may offer a scheduled service at the time the changeover commences (ie the switch off of transmitter-broadcast TV) as a means of assisting the transition, but it is more likely, in my view, that they will grasp the opportunity to go for on demand only unless forced to do otherwise by the government.
---------- Post added at 15:29 ---------- Previous post was at 15:23 ----------
Quote:
Originally Posted by jfman
“I’ve never met anyone”
The final haven of anecdotal evidence. TV ratings since the beginning of widespread digital TV would demonstrate the vast, vast majority of people don’t watch the vast, vast majority of it. Why? The market is saturated.
It’d be as pointless as saying “I’ve never met anyone who has watched” the vast majority of any of the content on any streaming provider. Why? The market is also saturated.
The question is who is running a sustainable business model.
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Well, I haven’t met anyone who has heard of FAST channels or know what I am talking about when I mention Pluto TV.
Yes, I’m sure that some people will watch FAST channels, particularly if they don’t subscribe to a streamer, and as long as the owners of the FAST channels make enough money from advertising, they will continue to operate. I guess they wouldn’t need that many people to view to make it worthwhile.
I don’t think the bigger broadcasters will see it that way, though.
None of us will know until it happens. I’m just expressing a point of view - one that I have held for early 10 years now. I accept that others may disagree.