Thread: General Coming Soon to Virgin TV (2023)
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Old 02-08-2023, 10:09   #835
Hugh
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Re: Coming Soon to Virgin TV (2023)
Quote:
Originally Posted by OLD BOY View Post
Actually, everything is going to plan so far, even with the slower than expected broadband rollout. Anyway, let's not replay the arguments on here, just sit back and watch.


Forbes disagree...

https://www.forbes.com/sites/forbest...h=34fbcad51c72

Quote:
What This Means For The Future Of Television

Industry conversations and developments tell us that many streaming platforms will go the way of CuriosityStream, abandoning the subscription model in favor of FAST across as many platforms as possible, driving revenue on existing content libraries. The unit economics of a $5 to $10 subscription doesn't make much sense if, on average, you are paying $50 to $75 to acquire a subscriber and they churn out in six to nine months.

The model provides a lot of opportunities for content providers and platforms but also challenges. Platforms are once again having to plan programming rather than letting consumers simply select on demand. It also assumes that consumers will continue to have an appetite for whatever content is programmed. It's important to remember that on-demand options surged for a reason.

Conclusion
Consumer viewing habits have continued to develop as streaming options and models have advanced. With the rise of FAST, consumers are getting free content (via ad exposure), content providers are getting new revenue channels and platforms are getting more content to engage users.

When factoring in the options and content that now exist in the streaming universe—such as subscriptions that deliver original content and blockbuster movies on demand, live news or sports, and FAST channels—the landscape has undoubtedly changed and will continue to do so as the rise of new options like FAST channels aims to offer consumers exactly what they want.
https://advanced-television.com/2023...20in%20revenue.

Quote:
Free ad-supported streaming TV (FAST) channel revenue grew almost 20 times between 2019 and 2022, and is set to triple between 2022 and 2027 to reach $12 billion (€11.9bn) according to research from analyst firm Omdia.

FAST channels are increasing rapidly with more than 1,500 channels already available in the US, according to Omdia.
Flash in the pan?
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Last edited by Hugh; 02-08-2023 at 10:22.
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