[ianch99]

Really good analysis of the new fiction of 'woke capitalism' and its relation to Brexit:

https://twitter.com/chrisgreybrexit/...60220420743174

Though this attack on 'woke capitalism' isn't new, and is riding on the back of the Farage-Coutts thing, it's gaining traction because of the failure of the Brexit promises. Brexit, remember, was going to boost the UK economically & in every way by unshackling it from the EU.

Except to the unpersuadable diehards, that's now been shown to be nonsense, and even the unpersuadables know they're no longer persuasive. So now they're singing the same old song to new words: without 'wokeness', yes, there'd be a new era of freedom and prosperity.

Once again, the Brexiters (or anti-wokers - they're mainly the same people) can pour out endless garbled anecdotes, the new 'bendy bananas', about woke businesses, public sector organizations and charities to make unprovable, tho highly unlikely, claims of a wonderful future. So it is back to their comfort zone of grievance campaigning, rather than policy delivery, and back to nostalgic fantasies rather than awkward facts. It's both an extension and a reprise of the same old Brexit story, shamelessly repurposed in the wake of Brexit's failure