We all 'lost' as can be seen from the state of the country. Farage had a big part to play in the disinformation. Once you get away with lying it becomes habitual (same for Boris), even with piffling matters like bank accounts.
I once was given HSBC's top 'premier' account as I came into a sum of money. Didn't ask , they just gave it. However I moved the money quickly as their products are crap . They then downgraded me to an ordinary account again ! However no big deal/disruption , kept the same account no/ sort code throughout this pointless process. Haven't felt the need cry to the press about being 'cancelled' yet, but I might do