Quote:
Originally Posted by Pierre
I’m sure it was/is a lot more expensive than that.
£15m is peanuts anyway, if that was the figure.
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It's probably not far off the formula in this old document.
https://www.sec.gov/Archives/edgar/d...41_2ex10d5.htm
---------- Post added 19-06-2023 at 00:13 ---------- Previous post was 18-06-2023 at 23:57 ----------
Quote:
Originally Posted by Pierre
Well, it’s not certain they will sell.
But you are correct, more than a year down the line and we still have two identities. That doesn’t work. It didn’t work with NTL:Telewest and it doesn’t work now. It is also a barrier within the company with legacy employees hanging on to their former identities, it doesn’t help with integration.
You also have a great point that the O2 brand is just as powerful as the Virgin brand.
A decision will have to be made and unless contractual conditions prevent it, I can certainly see the O2 brand being favoured.
BT seem to be going with EE.
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Good point on the internal culture. I remember speaking to someone at a large multinational accountancy firm which we'll call XY LLP. He said there were three distinct cultures/values/groupings there - those who joined from firm X, those who joined from firm Y and those who joined firm XY.
BT seem to be taking their time going over to EE branding. They've not got BT TV available as an EE service. I can't see a BT TV type service being discontinued by them as they're still retaining a 50% stake in TNT Sports.