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Originally Posted by RichardCoulter
Hmm Virgin customers lose out to Sky yet again.
I can see why Sky would want to keep the Paramojnt! Perk for their own platform, but this is obviously also being used as an incentive for take up of the flagging Cinema channels, so you'd think that they'd also allow this on Virgin to boost take up of Cinema.
Maybe Virgin simply wouldn't cough up for any subsidy required??
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Comcast and Paramount are already working very closely in Europe with the SkyShowtime joint venture. The Sky Cinema deal is possibly just a way of bringing the content together in territories with Sky TV and, therefore, without SkyShowtime.