Quote:
Originally Posted by jfman
The league might take their steer from Sky, the one company that perhaps knows more about the television market for Premier League rights than they do, that the value of the rights is falling in the current form despite the deep pockets of big tech.
If the route is to maximise income by selling every game then it’s likely clubs will want to reevaluate distribution/sales models to season ticket holders, club members and the population at large.
It might not necessarily bump the overall value, but if the big clubs can seize a bigger slice of the pie that’d have consequential impact on their share price and negotiating power for a European Super League.
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Agreed.
Usual reader comments in the press along the lines of how it would be great if the Premier League would let me just subscribe to matches my team plays in.
As soon as you get that type of subscription in place you can link the income to specific clubs and the likes of Arsenal and United will understandably push for their share of the cake having a better relationship to the TV rights income they receive. And if clubs are not selling via Sky with its cross-promotional opportunities, they may prefer a direct broadcasting relationship with their supporters too so they can upsell replica kits, stadium tours, etc to them.
I can see benefit in the Premier League in selling directly in overseas markets where the value of the rights is less clear and it may not get the prominence on sports channels that it wants. I'm less convinced about the benefits of doing so in the UK market.