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					Originally Posted by  1andrew1
					 
				 
				The Premier League will have its work cut out to make more money from customers than it has done by selling broadcasting rights to Sky, BT and Amazon. And the only way of seeing whether people like DAZN would be prepared to pay over the odds for TV rights  would be an auction.  
 
That is of course assuming its intention is to maximise income and not to try and devise a more cost-effective solution for fans. 
			
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 The league might take their steer from Sky, the one company that perhaps knows more about the television market for Premier League rights than they do, that the value of the rights is falling in the current form despite the deep pockets of big tech. 
If the route is to maximise income by selling every game then it’s likely clubs will want to reevaluate distribution/sales models to season ticket holders, club members and the population at large.
It might not necessarily bump the overall value, but if the big clubs can seize a bigger slice of the pie that’d have consequential impact on their share price and negotiating power for a European Super League.