Quote:
Originally Posted by Paul
Given the stupid amounts they pay (about 1.2 billion per year) I wonder just how much Sky makes in profit out of it (you need about 4.5 million yearly subscribers just to get your money back).
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I don’t know what the figures look like now but around 10 years ago they reported around 6 million Sky Sports subscribers. Customers on Virgin Media added around another half million.
More recent accounts have far less granularity. Ratings aren’t even as good a proxy as they used to be as with more games being added fans are more selective about what they watch.
Anecdotally illegal streams seem more popular than any previous piracy options since the ITV Digital gold card.