The DAZN proposals for the EFL convince me more that my view - the current packages of rights favour the incumbents and stifle the prospect of new entrants - is correct.
They are clear that for their bid to succeed they need all of the games not just a subset of rights that - for Sky or BT certainly - would be secondary rights to the Premier League or Champions League. Games in uncontroversial timeslots to pad out schedules.
https://www.sportspromedia.com/news/...sso_ott=hdvcd8
The £200m the league are targeting - adjusted for inflation - dwarfs the £315m three year deal that buried ITV Digital (about £554m in today's prices). The last time someone positioned the EFL as a premium product it collapsed spectacularly, pushing clubs to the brink. I do note however that they are proposing deals of up to five years, depending on the bids, something that would give stability to a new broadcaster. Again a nudge that I'm sure prospective bidders would like to push the Premier League in the direction of.
These rights would be extremely helpful for DAZN in filling their new linear schedule with 3/4 games a weekend, 2/3 games on midweeks carried live. Highlights shows, magazine shows and the bread and butter of cross promotional content to highlight what else they have on and promote their app. As Sky do now during Formula One - download the app and get enhanced content, driver on boards, etc. etc.