Quote:
Originally Posted by 1andrew1
In which areas are big tech outspending the incumbents? Apple and Amazon have only dabbled in sports.
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True, although it's still billions of dabbling, but I take the point.
For global sports rights, it may be different. The recent DAZN deal for NFL rights shows how it may go. (yes, I know DAZN is not Big Tech.

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https://www.mirror.co.uk/sport/other...-deal-29157246