[Horizon]

I think you're right, the Big Tech won't just throw money away, but at the moment it's all about positioning and seeing who'll be number one. That takes a lot of money, especially if they end up, as I expect they will, buying up all the old Hollywood companies.

But I kind of hinted at it in my previous post, but at some point I expect Big Tech to cut out the "middle man" and as an example, they'll directly own the premierhship clubs. A new UK sports regulator has just been set up today in the expectation of changes to come, so expect fireworks on this front in the future. (makes good entertainment, if nothing else)