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Originally Posted by muppetman11
Question do you expect Sky to retain and pay more at the next renewal ?
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Why would they necessarily pay more? They correctly judged the fall in the value of the rights at last proper auction. The current Covid roll over contract will be significantly less in real terms if it doesn’t have a clause to match unprecedented levels of inflation.
I certainly would expect Sky to retain the top rights package, plus a combination of others to give them at least 90-100 games a season.
The stalking horse of Canal+, Al Jazeera, BEIN Sports, ESPN (Disney), BT, Amazon, any other random streamer has always been there.