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Originally Posted by muppetman11
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I like Simon Jordan but those are magical streaming economics in a year where those economics have proven far from magical! It speaks to some of the simplicity in my previous comment.
He says 9.99 but is that the floor globally? 9.99 may be nothing here but it’s very different in markets like India or Africa for example… there’s no way you could price it at 9.99 GBP everywhere.
Also the question is whether there are indeed 100 million people who would specifically pay for a standalone EPL proposition that offers those games outside of a bundle that offers sport or leagues that are far more important in those local markets… I don’t doubt the popularity of the PL but can you guarantee 100 million people paying an average of 9.99 GBP? I don’t think it’s as easy as he says and seems to also miss those differences between markets, the p&a involved and the localisation required before you consider the cost in production and workflow to offer those games weekly at a high quality.
I’m not saying a D2C play is impossible but I still don’t think it happens without a partner bearing the brunt of the production, transmission and promotion. I think it’s hard to compare a tier one property like the EPL to something like the MLS which has still failed to really establish itself as a tier one property in its home market. Apple are paying 250 million for the whole thing globally which is nothing really - it’s a R&D cost for them to see if the model works for a sport and it’s a damn sight cheaper than sinking billions into something like the NFL or NBA. I’m curious to see if it works for the parties involved but MLS ain’t the Premier League!