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Originally Posted by 1andrew1
Thanks for sharing. Quite impressive as they were a start-up and not formed from the original power companies as British Gas, E.on, EDF and Scottish Power all were.
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They, and Bulb, successfully identified a gap in the market for customers wanting to buy renewable energy and get straightforward customer service while they were at it. Bulb, sadly, was found wanting on the wholesale energy buying side of its business. Its customer base is a good fit for Octopus, which offers similar green credentials, albeit with a slightly more complex tariff structure (Bulb’s was extremely straightforward - one price was it). While some Bulb customers may have been attracted by its simple pricing I suspect most won’t be in a hurry to leave just because Octopus offers a few additional options.
I was with Bulb for several years prior to my house move and was very happy with them. I was gutted for them when they went under. By the end of next week I will be with Octopus. Again, the reason for my move is the reputation for straightforward customer service, green energy and now, thanks to the solar panels on my new house, Octopus’s willingness to operate a tariff that will automatically pay me back for what I generate. Simple customer focused things like this can create a successful business over time, as their new status as 3rd largest supplier in the UK shows.