Quote:
Originally Posted by RichardCoulter
How does this compare to Virgin after their price increase?
Sky are managing to keep their price rise to below inflation. I imagine that to be able to do this they must have improved efficiency, cut their profit margin or believe that being the lowest increase out of them all will generate at least dnough extra income to cover the costs of not putting up prices by inflation.
If you aren't bothered about recording, Now TV is even better value. This is even with standard pricing, but i've very rarely paid that. The cheapest i've had for Entertainment is £1 per month and zero for Cinema (I don't bother with sports).
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Sky have the benefit of being a major rights holder, in that a greater proportion of their costs (thinking Premiership football primarily) has a fixed, or at least defined, cost throughout the duration of a contract. Sure, inflation will push up the value of each contract in the long run however it will only follow through into the bottom line at renewal with each rights holder.
A relative is seeing their Sky plus broadband package go up from £79 to £89, so it’s certainly double digit percentage increases.