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Re: Streaming services news, offers and general chit chat
Quote:
Originally Posted by OLD BOY
It’s not really surprising that subscriptions for non-essentials would be hit by the cost of living crisis. However, the penultimate paragraph of that item is interesting.
‘In total, there were 1.5m new streaming subscriptions in the UK in the fourth quarter, and 1.2m cancellations, resulting in overall growth of 300,000.’
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And in the middle of the article, that figure is stated, followed by a caveat…
Quote:
The final quarter of last year offered signs of a modest recovery, as the traditionally bumper Christmas period added a net increase of 300,000 subscriptions.
However, the recovery may be short-lived, with evidence that some new customers were simply looking for a quick binge over the festive period.
The research firm Kantar said the proportion of consumers planning to cancel one or more subscription video-on-demand services in the first three months of 2023 had risen to 12%, up from 9.6%, “indicating short-term holiday quarter subscribers are quickly looking to cut back”.
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