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RichardCoulter · 11-01-2023, 12:20

It's very difficult for the smaller channels to be on Virgin due to the cost. Out of all the platforms, Virgin is the least cost effective, which is why so many are missing.

Shopping channels receive none of the subscription money, in fact they have to pay to be on the platform. To make it financially viable a minimum number of extra sales have to be generated by being on cable.

11-01-2023, 12:20	#32
RichardCoulter cf.mega poster Join Date: Jan 2008 Posts: 10,719	Re: Coming Soon to Virgin TV (2023) It's very difficult for the smaller channels to be on Virgin due to the cost. Out of all the platforms, Virgin is the least cost effective, which is why so many are missing. Shopping channels receive none of the subscription money, in fact they have to pay to be on the platform. To make it financially viable a minimum number of extra sales have to be generated by being on cable.