If you try and sign up for it, it says
Quote:
Thank you for your interest!
We are about to launch Wall+ soon. Please sign up to stay up-to-date; we will let you know once the product is available.
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The Facebook link no longer works.
So it's either:
1. A scam. Perhaps harvesting email addresses of Virgin Media customers?
2. A deal with Bundl which has built the site and will operate the service?
On this page, the company offering the service is stated to be Bundl.
https://www.virgin-media.co/terms-conditions
More about Bundl can be found at:
https://www.bundl.com/about-us