Quote:
Originally Posted by OLD BOY
ITV is steering its audience away from its broadcast channels to its new streamer, ITVX, which is where many of its new dramas will go before they eventually surface on ITV1 under the 'Digital First' policy.
This is likely to deplete the audience for ITV's broadcast channels over time, I would have thought.
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However ITV aren’t losing share where this happens. You’re creating a false narrative where they are competing rather than complementary offerings. Which is odd anyway since your concession that linear television will survive beyond 2035.