[Jaymoss]

Originally Posted by Chris

You may not like it but adverts are the entire reason ITV is free to air in the first place. It’s not surprising their streaming tech would similarly include adverts. Unskippable adverts may be the salvation of free public service TV in the long run, as if more people catch up via streaming than via a PVR which would allow them to skip the adverts.

There will always be people motivated enough to use pirate services to avoid them but I doubt there are nearly enough of them to seriously dent ITV’s business model.

I get none of the unskippable adverts using Brave haha

I elect when I want browser ads by using Gener8 and I get points for doing so. I have managed to grab £6s worth of Amazon vouchers in a couple of months and will be trying to grab another £3 one this week