Quote:
Originally Posted by Chris
You may not like it but adverts are the entire reason ITV is free to air in the first place. It’s not surprising their streaming tech would similarly include adverts. Unskippable adverts may be the salvation of free public service TV in the long run, as if more people catch up via streaming than via a PVR which would allow them to skip the adverts.
There will always be people motivated enough to use pirate services to avoid them but I doubt there are nearly enough of them to seriously dent ITV’s business model.
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You completely misunderstood my issue.
I've got no issue with ads my issue is it was impossible for me to skip to the place I left off on normal ITV and refind the exact time of the show on the ITVHub app, as I didn't know the time I stopped watching it so every single skip I did to try and find the correct place I had to sit through minutes of ads each time, this happened everytime I moved the slider, after 10mins I had to give up.