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Re: Streaming services news, offers and general chit chat
Channel 4 transforms brand to help viewers navigate crowded digital world
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Channel 4 today announced that from next year it will bring all its channels and services under one ‘Channel 4’ brand to help audiences better navigate the abundance of choice in the digital world and find their favourite Channel 4 shows wherever and whenever they choose to watch content.
‘All 4’ will change to ‘Channel 4’ as Channel 4 becomes the first UK broadcaster to adopt one brand identity across its digital and linear channels as audiences increasingly no longer distinguish between digital and linear content. Channel 4’s entire portfolio of channels will also align with the ‘Channel 4’ brand.
The brand transformation follows Channel 4’s commitment to prioritise digital growth, place viewers at the heart of its decision-making and renew its relationship with young audiences as part of its Future4 strategy launched two years ago.
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https://www.channel4.com/press/news/...-digital-world
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