And of course for balance it’ll be smaller than the market for television advertising at 2021
US$31bn
https://tbivision.com/2022/09/12/wes...e-svod-growth/
and the entire market in 2018
$102.4bn
https://www.researchandmarkets.com/r...e_tv_in_europe
Far from proving your point the opinion piece you have linked to merely emphasises the scale of the problem in evidencing your conclusions.
That line on Netflix though, that’s a topper!
