[Taf]

Asda has brought in a 'ration' on its new Just Essentials range, with customers limited to just three of any given item. Just Essentials was launched earlier this year as a replacement for Smart Price.

The range is made up of low-cost items across hundreds of lines - including tinned essentials, chilled meat, bread and cereals. Demand for the products has been huge and shoppers have complained about items being constantly out of stock both online and in stores.

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