Quote:
Originally Posted by jfman
Peacock in the US do (I know you mean Netflix plans but for an indication of what happens elsewhere).
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And so the challenger brand becomes less distinguishable from the incumbents:
- Pay to remove advertising? Incumbents yes, Neflix yes
- Commissioned content available on other services. Incumbents yes, Netflix moving this way.
- Blend of on-demand and linear channels? Incumbents yes, linear via EPG, Netflix yes, linear via its app.
- Pricing aimed at maximising revenue not market share? Incumbents yes, Netflix yes since price uplifts.