Quote:
Originally Posted by 1andrew1
Over time, you could physically move TalkTalk customers in cabled areas over to VMO2 infrastructure. In effect, each transferred TalkTalk customer would be like a new install with a further cost on top of the £3bn cost of acquiring the company. TalkTalk could end up being the equivalent of BT's Plusnet value brand.
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But you would still have to maintain the legacy TT network on OpenReach. As customer numbers on that reduce it would soon become unviable.
---------- Post added at 22:42 ---------- Previous post was at 22:28 ----------
Quote:
Originally Posted by Inactive Digital
A few years ago, VM was reported to be looking at launching its own low-cost brand 'Ruby' to compete with TalkTalk, Plusnet etc but plans were dropped. This could well be their new way of entering that market segment.
On the other hand, with LG/VMO2 expanding their network in the coming years, the difference in footprint will reduce and TT customers could be gradually migrated over to the cable network. Who knows, interesting times ahead
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They looked a at launching a budget brand over their own network. Talk Talk is on the Open Reach network.
VM started a project to roll out VM over OpenReach’s FTTC network 10 yrs ago but when LG bought VM they stopped that to differentiate themselves from BT. So I cannot imagine they would want to buy an OpenReach FTTC reseller network.