Quote:
Originally Posted by jfman
On the contrary, OB. If you are citing a source as evidence of something, it has to be evidence now. That aggregates all viewing. Andrew - very specifically - says
From your source it doesn’t differentiate - on demand viewing could be evenly distributed across the whole user base, or a small proportion could be 100% offset by those who watch 0%. It’s no evidence at all to contradict Andrew.
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The evidence is out there if you look for it, and even older people are embracing VOD now.
https://www.rapidtvnews.com/20220403...#axzz7TiFKXgxA
If the future wasn't VOD, then why are the TV channels encouraging people to view that way? As you will have seen, the new ITVX platform will be screening original dramas well before they put them on their scheduled terrestrial channels. Viewing a whole series from release on demand is now commonplace - even the BBC and Sky do it.
All the broadcasters are pushing their audiences in the direction of VOD, and they are doing that for a reason.