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Originally Posted by 1701-e
Exactly... They must be feeling the squeeze if they didn't bid enough
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They will be - certainly if these new entrants insist upon pushing rights values beyond where even they can make a return.
This isn’t new in the pay-tv market. ITV Digital with Football League rights, Setanta with EPL rights.
Sky (and BT) have naturally focussed on what gets bread and butter, year round subscriptions. Something that none of the minority interest content elsewhere provides (and with the best will in the world to international football, it doesn’t either).