epsilon did report over a past week on DS Forum:
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A mystery on the overnight analysis of changes at Virgin. A "new" service "QVC Old" has appeared in the SDT and NIT of all networks. The SID is 272, which is out of the normal range and would normally be used for placeholders. The original SID of QVC is 222 but that service is still present. If SID 272 was a true placeholder replacing SID 222 it would have the same ID number to tie the services together. However the ID is 0, so not a true placeholder. Only Virgin could have a placeholder for a service that is still present. 
Speculation? Maybe preparation for QVC HD although there is no sign of a HD stream currently. Should be a fun experiment for those who can detect completely hidden services just by studying bitrate graphs such as those on digitalbitrate.com.
I'm guessing perhaps prep work for SD>HD but held up for some reason. Beware that SD remnants from SD>HD conversions don't always have placeholder services as the HD service holds enough data to preserve SD recordings, so nothing conclusive here. Would anyone even record QVC?
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https://forums.digitalspy.com/discus...ment_100692776
Quote:
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QVC Old was removed overnight and no sign of QVC being in the wings. The placeholder that wasn't a placeholder has now gone. It will be interesting to watch for further developments.
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https://forums.digitalspy.com/discus...ment_100717406
QVC to launch QVC HD and QVC Style HD on Monday on Sky and FreeSat.