Thread: General Changes to Virgin TV (2022)
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Old 20-03-2022, 10:09   #611
OLD BOY
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Re: Changes to Virgin TV (2022)
Quote:
Originally Posted by vincerooney View Post
Can someone explain to me what on earth itvX will be? i've read the press release and i can't get my head around it...

basically they will have

1) ITV Player
2) Britbox for exclusive shows in partnership with BBC
3) ITV X to air exclusive ITV Shows in advance of them appearing on the ITV channels.

Utter nonsense it seems to me to just keep releasing more and more streaming services...

Do we as VM customers get anything for free from ITV X?
The replies above explain it, but basically ITV is modernising itself in preparation for the changeover to IPTV. This is likely to be a much more attractive proposition than Britbox and ITV Hub on their own. Britbox has mainly old material on it, which will not attract the kind of numbers they may have originally envisaged. The promised new material for ITVX should ensure that it is more successful.
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